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LG NOVA HAS CHOSEN THE BASQUE STARTUP HOBEEN IN ORDER TO BE PART OF ITS INTERNATIONAL PROGRAM.

Posted on February 2, 2023April 19, 2023 by BP

The initiative proposed by Hobeen has been selected among 2.170 enterprises worldwide that are currently fighting for creating a positive impact both on people and planet. 

The basque undertaking is once again in luck, this time thanks to the new achievement of the enterprise Hobeen, whose technology has been positively valued in North America. Indeed, the basque startup has been selected among 2.170 candidates all over the world so as to be part of the international project “Mission For The Future” of LG Electronics, one of the greatest enterprises of electronics at an international level. 

“LG Nova” (LG Electronics’ North American Innovation Center), selects Hobeen for their “innovative concept and transformative solution in order to provoke a positive impact on both people and planet”. The Vitoria-Gasteiz-based startup is the only company of the Spanish country that has managed to access their international program. Indeed, there are only seven European companies among its forty selected. Consequently, this will represent for Hobeen an important opportunity in order to study the market hand in hand with LG Nova and explore a joint business creation in the field of energy efficiency. With this union, it is intended to achieve a greater scope in the aid that Hobeen provides to households to help them reduce their consumption of electricity, water and gas; as well as its CO2 emissions.

LG Nova has presented the selected startups in Eureka Park during the celebration of CES® 2023, the most important technological event in the world. This has taken place in Las Vegas and has shown the whole world a vision of the future built with solutions focused on improving the quality of life of the planet and of people.

Sokwoo Rhee, Director of LG NOVA and Vice President of Innovation at LG Electronics, confesses that they “feel proud and inspired by these innovative ideas that aim to make a positive impact in the world. This selection of companies demonstrates that there are solutions on the horizon with the aim of making the world a better place”, confesses. For the basque startup part, Mario Fernández, CEO of Hobeen, is “very happy to be close to such a large and important company as LG Electronics”. Hobeen is thus getting closer to fulfilling one of its goals for 2023, internationalization. 

LG Nova elige a la startup alavesa Hobeen para formar parte de su programa internacional

La iniciativa ha resultado elegida entre 2.170 empresas de todo el mundo que se encuentran luchando por crear un impacto positivo en las personas y en el planeta.

El emprendimiento vasco está una vez más de enhorabuena, esta vez gracias al nuevo hito conseguido por una startup alavesa, cuya tecnología ha resultado valorada satisfactoriamente en América del Norte. La startup  Hobeen ha sido elegida entre 2.170 compañías de todo el mundo para formar  parte de “Mission For The Future”, programa internacional de ‘LG Electronics’,  una de las mayores empresas de electrónica de consumo del planeta. 

“LG Nova” (Centro de Innovación de América del Norte de LG Electronics) selecciona a Hobeen por su “concepto innovador y su solución transformadora  para crear un impacto positivo en las personas y en el planeta”. La startup con sede en Vitoria-Gasteiz es la única compañía estatal que ha logrado acceder a este programa internacional donde tan sólo hay siete europeas entre sus cuarenta seleccionadas. Tendrá así la oportunidad de estudiar el mercado de la mano de LG Nova para explorar una creación conjunta de negocios en el  campo de la eficiencia energética. Con esta unión, se pretende lograr un mayor  alcance en la ayuda que presta Hobeen a los hogares para ayudarles a reducir  sus consumos de luz, agua y gas; así como sus emisiones de CO2.

El Mundo Empresarial

LG Nova ha presentado las startups seleccionadas en Eureka Park durante la  celebración del CES® 2023, el evento tecnológico más importante del mundo. Este ha tenido lugar en Las Vegas y ha mostrado al mundo entero una visión de  futuro construida con soluciones centradas en mejorar la calidad de vida del  planeta y de las personas.

“En LG NOVA nos sentimos orgullosos e inspirados a través de estas ideas  innovadoras con las que se pretende alcanzar un impacto positivo en el  mundo. Esta selección de compañías demuestran que hay soluciones en el  horizonte con el objetivo de hacer del mundo un lugar mejor”, confiesa Sokwoo Rhee, Director de LG NOVA y Vicepresidente de Innovación de LG  Electronics.

Por su parte, Mario Fernández, CEO de Hobeen, se muestra “muy feliz de estar cerca de una compañía tan grande e importante como LG Electronics”. Hobeen se acerca así a cumplir uno de sus propósitos del año 2023, la  internacionalización: “Esto también nos sirve para validar que fuera de  nuestras fronteras hay interés y necesidad en estar cerca de los hogares para  ayudarles a reducir sus consumos energéticos y sus emisiones”, prosigue Fernández.

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